Wanting to be seen, found, heard and recognised for the work we do is on everyones lips. Seeking to gain more followers to have a larger client base, grow your mailing list to connect with people a few times a month to sell your courses, products and latest treatments and having to boost and pay for your posts on social media so they are found by the right people and potential customers is all the rave.
It seems that self love and realism is being fazed out and being replaced with a popularity contest, there’s growing competition to see who can follow and unfollow the most people in one day and real human connection is a rarity especially when we can easily stalk people online to see where they are, what they are doing and how popular they are in their community. So much of our judgements towards others is created by how we perceive them to be online and of course how they sell/ market/ portray themselves.
My business was built from an inner calling, an organic need, a glowing desire, a clear purpose of service and a lust for travel, culture and embodied experience. Nothing more. Now I find myself staring blankly at the screen as I manage my four insta accounts mindlessly scrolling/ liking and commenting, feeling uninspired because I don’t have an agent which finds me work and collaborations with big brands to help expand my business over night to reach more people and ultimately make more money.
I unintentionally like strangers posts with the hope they will follow me and sign up to my newsletter and seeing others do the same as we are being drawn more and more inwards retreating away from what really matters into a myriad of stress and anxiety – all the while trying to sell ourselves as health conscious experts who live the dream and have got our shit together. When did we loose sight of the bigger picture? Is it possible to live a full 24hrs without even thinking about what to post, write, take a photo of, upload a insta story or other strategic steps to reach more people. Honestly, I don’t think so.
Phew! Aren’t you tired of this? My pondering of late has bought me full circle and is making me question what this is all for, whats it all about and why do we care so much about what others think? Acceptance and belonging is obvious because its human nature to want to connect and feel love but do you receive this from a few likes on your posts? This dopamine effect of having X amount of followers is incredibly addictive because it makes us feel popular, loved, adored and accepted but my fellow readers I once again ask, what is it all for?
Don’t get me wrong, I am a fan of social media and the world wide web. A huge part of my offerings have reached so many via this platform and for that I am grateful. In the past few years I have noticed a rise in receive Mastery in a few days, certifications in weeks and seemingly over night success which is backed by only a smidgen of experience. I love the old school way of studying with one teacher for years before venturing out to teach, researching and studying different practices over many moons before packaging them up to sell and really respecting our elders before calling ourselves a Master in any field of work.
I hear the call to pump out a 200hr yoga teacher trainings in 30 days but my integrity says no. I am told I should plan all my social media postings a few weeks in advance to ‘save time’ but my heart cringes at projecting a visual story of myself which hasn’t happened yet. I was advised to be more visual online, share my personal story of trauma and radical childhood upbringing but my spirit won’t let me. Now I am questioning, since I am doing things my way is this not the right way, is this why I am not meeting my own version of success? To be honest if I do it any other way I feel as though I am undermining myself.
So what is the purpose of this post? Yes to add content to my webpage, maybe receive some more hits for my google ranking, perhaps a sprinkling of subscribers, a comment or two, if I’m lucky a few sales but ultimately to share that if you are struggling with social media, having your integrity questioned, knowing that your business offers depth and richness from life experiences but you’re not being found, instead you’re seeing an influx of business going elsewhere (not because you’re not good enough) because of their insta famous profile I am here to tell you, you are not alone. I see your gifts, I know the journey you endured to arrive where you are now and I understand your frustrations at how popularity focused and visually accepted driven we have all become.
At the end of the day I ask myself, how can I support the growth and evolution of the human spirit? Then I try and implement this daily, regardless of how many sign ups I have to my training, how many countries I have taught in this year or how seemingly successful my life maybe. This question brings me back to my truth, my purpose and my path.
My shameless plug: If your stuck in a rut, feeling flat and tired or searching for honest connection and support moving forward I have a few limited spaces left in my Mentorship program this year. Reach out for a free consult if this resonates with you. Please note my program doesn’t come with quick fixes or empty promises, its purely a platform of inspiration, a sounding board for growth and development, a space to be productive in alignment with your work and so much more.